Two Tips To Grow Your Online Presence

How many of you run a small business or entrepreneurial ventures online? Marketing yourself or your services via Social Media? Struggling with growing your audience? Let me do you a solid and share some advice to grow your online presence with you today that can help!

The internet is a wonderful free tool that we can all use to connect more customers to our business or fans to our brand. I’ve been creating content for a few years now and I have learned some important lessons firsthand to grow your online presence. My personal experience as an Influencer, Model, and Social Media marketing manager has allowed me to see the multiple sides of what is needed to maintain an audience’s interest and foster connection. With our society’s attention span growing smaller, it’s more important than ever to keep things interesting. The best way to keep your audience engaged and growing is by offering them content that keeps them coming back for more.

This brings me to my top 2 tips for maintaining and growing your online reach, which is by keeping your content RELEVANT and CONSISTENT! 

1. Consistency 

Many of the most successful brands in the world have consistent messaging and content across all of their platforms. Consistency is crucial to the growth of your brand.  Once a brand finds a message or identity that works they stick to it. Finding the content and messaging that works is essentially the difference between growth and stagnation on Social Media. That’s why posting regularly is an essential component to your success and growth online. If you go weeks between posts, it’s unlikely that your audience is seeing your content frequently enough for it to be memorable and make an impact. Content consistency will also help you establish your credibility and strengthen your reputation with your audience. 

2. Relevancy

How does relevance in your marketing message mean? It’s simply referring to how your content (ie. message, offer, products, services, campaign or brand) connects to the needs and desires of your potential audience or customers. It is what leads to a strong relationship between your audience or customer. When your audience or customer finds your message relevant they (knowingly or unknowingly) begin to build a connection with your brand. They come back for more content, they browse your website, and they engage with your online presence. It is the first step to them being a Superfan and promoter of your brand.

Meet Your Audience Expectations

You see Babes. When you are combining a consistent presence online with relevant content it helps you build a ”real”connection with your audience. This is the most significant expectation they have from you! Posting consistently, with the content or message your audience has come to identify and know you, helps you to also address your audience/customers promptly when it comes to their feedback or possible complaints. It also increases your engagement when posting regularly. Especially if you post about the same topics on certain days of the week as an example. Your audience will look forward to and expect your content. 

So get to creating that content but make it consistent and relevant! 

Feeling a bit overwhelmed and need a little more direction or help? Then drop me a comment below, or send me an email at alexa@alexaphelece.com to set up a one on one call today! I and my marketing team have the tools and skills to help you create the consistent and relevant content that will propel your business or brand forward. My team is equipped with its own web designer, photographer and writer with years of experience under their belts. Together we can ease the process of Social Media and online marketing content creation. We also offer individual services so if you feel your specific needs might not apply, guess again! Schedule or call with me today!

I hope today’s tips inspire you to get clear on your business’s or brand message and helps you make the content that will excite and draw your audience in. I’m always rooting for you and this community full of beautiful Go Getters, Dreamers, and Hustlers baby! We can do it all with clear focus, intent, relevancy, and consistency!

XX Alexa